Your website is where the magic happens. This is the place where your audience needs to convert. Whether it is encouraging prospective buyers to sign up for your newsletter or fill out a form for a demo, the key is to optimize your website for converting browsers into actual leads.  Pay attention to forms, Calls-to-Action (CTA), layout, design, and content.
Monitor and influence the progress of leads through the sales funnel by presenting them with relevant content based on buyer persona and content mapping. Content can be sent via personalized drip email campaigns or by direct integration using personalized content, for example website messaging that is tailored for lead segments or buyer personas. Apply lead scoring rules as leads consume your lead nurturing content and move them to different lifecycle stages and segments using marketing automation workflows.
While inbound marketing is getting a lot of buzz, a well-rounded marketing mix should include both inbound and outbound marketing strategies. Inbound works for broad lead generation activities, but outbound is good to amplify your inbound efforts, and target specific opportunities. So what exactly is outbound marketing? It’s using outbound channels to introduce your message and content to your prospects, typically through rented attention, rather than making your content and messages availableon your own properties.
There are people whose job is to create a visual merchandising in shops with only one thing in mind – growing sales. They change the look of a shop window probably once a week or even more often. They basically do it to catch shoppers’ attention, often presenting the best things in the store but another reason as well. They want to convince people to enter the store itself.
Social media is intended for conversations, not monologues. So rather than making it all about you and trying to get attention, make it about them: see where you can be useful and offer up advice where it is needed, without asking for anything in return. That is how you build real relationships with your leads, and your efforts will be rewarded with their loyalty.
Following the alignment process (Step #1), every sales rep should understand how to use the CRM and other lead intelligence tools to be able to quickly evaluate sales qualified leads and reach out to them quickly. Lead intelligence will help reps formulate a strategy for engaging with their prospects, gain their interest and trust, and develop a relationship that leads to a closed sale. This process is called sales nurturing. Every rep needs to update the CRM following every communication to keep lead status up-to-date and make sure that Marketing doesn't step on the sales process with inappropriate content. Once a sale is consummated, Customer Service should be notified via the CRM and take over managing the account. Sales also needs to set up automated reminders for following up with their customers and setting the table for up-sells and retained services. Marketing and Product Development also need to stay in the loop to send supporting, customer-centric content that educates customers on best practices and upcoming releases.
First I want to say how impressed I have been with your company. I have dealt with a great deal of leads companies over the last 6 years and have never dealt with a more responsive company than yours. Actually they don't come close to being this quick to respond- let alone it being the owner of the company to reach out. So thank you for that! Also, thank you for the information! I'm happy with that response - I was just curious about the process. This is only my second time ordering leads at or over 10,000 in quantity.
For example, if your company offers business-grade networking systems, you may know that it takes an average of six months for an IT administrator to research solutions, seek approval, and have a final budget granted for a purchase. You would be wasting time—and probably annoying a potential customer—if you sent a "buy now!" message at the end of their first month on the list. Instead, start them off with what they’re likely to need the most: product information. Then, move into messages about special features, or anything that might convince them that your solution is the best on the market. Finally, when you’re nearing that six month mark, offer them a way to get in touch with you. Timely emails like this are a great way to give potential customers what they need exactly when they need it.

For example, if your company offers business-grade networking systems, you may know that it takes an average of six months for an IT administrator to research solutions, seek approval, and have a final budget granted for a purchase. You would be wasting time—and probably annoying a potential customer—if you sent a "buy now!" message at the end of their first month on the list. Instead, start them off with what they’re likely to need the most: product information. Then, move into messages about special features, or anything that might convince them that your solution is the best on the market. Finally, when you’re nearing that six month mark, offer them a way to get in touch with you. Timely emails like this are a great way to give potential customers what they need exactly when they need it.

Great article and you nailed it regarding purchasing leads. I tried a few times talking with various people over the phone but none committed. I often wonder how the greats like Dexter Yager and Bill Britt (both amway reps) built their businesses to such a large magnitude without the use of social media. I certainly believe social media has made building network marketing businesses much easier than back in the day.


"The number of Cyberchondriacs has jumped to 175 million from 154 million last year, possibly as a result of the health care reform debate. Furthermore, frequency of usage has also increased. Fully 32% of all adults who are online say they look for health information "often," compared to 22% last year." said Harris Interactive in a study completed and reported in August 2010 with demographics based in the United States of America.[5]
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