Unsurprisingly, the more revenue a company has, the more leads they generate. The differences are most drastic at the highest and lowest end of the spectrum: 82% of companies with $250,000 or less in annual revenue report generating less than 100 leads per month, whereas only 8% of companies generating $1 billion in annual revenue report less than 100 leads per month.
Whether through video on Facebook Live or Instagram, or even a live-tweeting session on Twitter, show off your authority in your space. Choose an expert to represent your company, whether it’s you as the owner, one of your employees, or a guest. Then, host a live session to teach a certain tip or skill, or answer a question that you know there’s a need for.
With OptinMonster, you can create an interest based optin with our intuitive Display Rules Engine. Just activate “Visitors browsing specific pages”, and set it to show when the URL path exactly matches / does not exactly match / contains / does not contain (or another one of the many rules we have to choose from). Then enter the slug for the specific blog post, page or category that you want to target.
I want to start off with saying great video above and the information is very thorough. I will be following your advice and guidance to get my new business going. I am very new to the Network Marketing industry but have been introduced to a new Tech Company (called VIV) that has a phenomenal, once in a lifetime opportunity to get into their Founders Circle. I would really like your input on what you think, the link to the video that explains the founders circle is shareviv.com.
A constant and steady lead flow in your Network Marketing business is vital to being successful. Not everyone is comfortable talking to friends and family or feel they have burnt them out. I have found that most of the times this is NOT the actual case but when getting started, you need to seek out numerous, reliable sources to create a steady lead flow. Buying MLM leads is one way to create instant lead flow, and also compliment other lead generation sources.
Building any real, successful business takes time. Nurturing your social network presence, crafting a solid email marketing campaign, diligently working on creating and producing quality content–all of these tasks require a significant amount of time and focus. You’ll expend energy, but you have to move out of your comfort zone to achieve results – particularly when it comes to building your lead generation campaign.
Content: While the download of a coupon shows an individual has a direct interest in your product or service, content (like an educational ebook or webinar) does not. Therefore, to truly understand the nature of the person's interest in your business, you'll probably need to collect more information to determine whether the person is interested in your product or service and whether they're a good fit.
Display ads are typically highly targeted to different demographic or behavioral actions. You can select where you want the ads to be seen by choosing an online publication that you feel is a place where your leads spend time, or you can also leverage re-targeter ads that can cookie a lead that views your site. With re-targeter ads, once a person gets cookied, your ads appear on other sites that he or she visits afterwards. Through online ads you can reach more of your target audience, educate potential prospects, and drive leads. Display ads also serve a purpose at every stage in the funnel—building brand and audience at Top of Funnel, educating and helping evaluation at Mid-Funnel, and increasing conversions at Bottom of Funnel.
In many cases, outbound techniques can get someone to think about you even if they haven’t thought about you yet, since many of the methods you use should have more of a “wow” factor to make your company stand out. Outbound communication is often highly targeted, with a call-to-action that is very obvious. As a result, good outbound marketing can push someone through the funnel at a faster rate, assuming they are closer to being ready to buy. Inbound alone often does not drive someone to buy. Outbound gives them that extra nudge they need to drive a lead down the funnel.
With a high-quality, downloadable ebook, you can show off your company’s subject-matter expertise and acquire contact information in exchange for downloads. Ebooks help establish a company’s voice within its industry while also fostering goodwill with potential leads. Plus, they can end up being shared among peers. That’ll expand your brand name and reputation far beyond your own on-site marketing efforts.
You can have the best looking website in the world, but it won’t mean anything if no one wants to use it. User Experience (also called UX) refers to the way that website visitors search, browse, and use your website. Generally speaking, websites that have good UX convert well, and see longer on-page times with higher interaction rates. Bad UX often leads to high bounce rates and general confusion.
Not all of your site visitors are ready to talk to your sales team or see a demo of your product. Someone at the beginning of the buyer's journey might be interested in an informational piece like an ebook or a guide, whereas someone who's more familiar with your company and near the bottom of the journey might be more interested in a free trial or demo.
How do you do that? You need to create interest by offering a relevant mix of informative and entertaining content that builds a meaningful relationship with your audience. And you have to make sure that you are distributing your content through all the right channels – where your buyer spends time. This section goes into a bit more detail on some of the common tactics for inbound lead generation.
The ultimate way to do this is "bring value to the marketplace". I have learned and realized that how we do business these days is all about relationship building! All the great leaders and the self-made millionaires/billionaires, they taught us only one amazing thing that really works! ---- "be a person of value and a person of service!". Create value. Bring value to the marketplace. Provide solutions to peoples' problem... be out there helping as many people as you can! And believe me, leads and money will naturally come. And one more thing --- by doing this, you will gave fun building your business! Think about that!
Content is a great way to guide users to a landing page. Typically, you create content to provide visitors with useful, free information. You can include CTAs anywhere in your content — inline, bottom-of-post, in the hero, or even on the side panel. The more delighted a visitor is with your content, the more likely they are to click your call-to-action and move onto your landing page.