Email is a cornerstone and key component of every marketing campaign. Whether you are hosting an event, sending out a new piece of content, promoting a new service offering, or staying in touch with customers, email should be one of your main forms of communication. According to MarketingSherpa, the most used lead generation tactic is email marketing, with 81% of respondents citing it as the most effective channel. By putting your content in front of prospects, you can find people who might not be looking for you.
To make the most of newsletter lead generation strategies, it’s important to provide compelling reasons for people to sign up. The promise of exclusive sales, experiences, or knowledge are great draws. But make sure you keep those newsletters coming—if you can, the rewards of targeting a captive audience can lead directly to the acquisition of highly valuable leads.
Chadwick Martin Bailey, another expert market research firm, reported that up to 51 percent of Facebook users and 67 percent of Twitter fanatics will most like purchase recommendations from brands they are a fan or a follower of. Such is the impact of Social Media on lead generation and sales that revenues are expected to go up exponentially in the coming years according to experts like eMarketer in their report on the US Social Network Ad Revenues 2012-2015.
Todd Falcone speaks and trains on the subject of network marketing success and helps people move to a position of achieving Network Marketing Mastery®. He also consults network marketing company owners as well as coaches and trains top-level distributors throughout the profession. Todd is a husband to his wife Carla, and a father to his two boys Gianni and Joey. He’s a surfer, a skier, a golfer, and loves to fish and play in the outdoors. Start accelerating your network marketing business today, download Todd's latest CHEAT SHEET on this page.
Social media is intended for conversations, not monologues. So rather than making it all about you and trying to get attention, make it about them: see where you can be useful and offer up advice where it is needed, without asking for anything in return. That is how you build real relationships with your leads, and your efforts will be rewarded with their loyalty.
Another way to generate leads from social media is to run a contest. Contests are fun and engaging for your followers, and they can also teach you a ton about your audience. It's a win-win. Read our step-by-step guide for growing your email list using social media contests, which covers everything from choosing a platform, to picking a winner, all the way to analyzing your results.
I used to work for a telemarketing company when I was 18 selling long distance. About 20% of the people cursed me out as they did not want a telemarketer calling their house. That job was not fun but it helped me get over my fear on the phone. I owe a lot to that job and in life we can attribute a lot of our growth to the times where things were NOT that fun.
Your website is where the magic happens. This is the place where your audience needs to convert. Whether it is encouraging prospective buyers to sign up for your newsletter or fill out a form for a demo, the key is to optimize your website for converting browsers into actual leads. Pay attention to forms, Calls-to-Action (CTA), layout, design, and content.
Knowing your system isn’t just a type of technology, rather a sales system that you put your prospect through to get to a sale. You should have clear goals for each prospecting call, from the time you say “hello” to the “next step”. The next step could range from setting an appointment, a three way call, sending an email, or conducting a presentation. When you get a voicemail message, are you leaving a voicemail that gives detailed information about how to
Other online advertising options include purchasing ad space on popular websites, blogs, or online magazines, but these are more difficult to track, and you may not receive a report on the number of clicks or conversions unless you set up a custom URL in your analytics program. Nonetheless, advertising is still a great way to increase exposure and get the word out about your brand.
Several vendors offer computer programs designed to assist businesses in lead generation. Ethics are an important consideration in the choice and implementation of such programs. The use of spyware, Trojans or other intrusive means of gathering information without the knowledge or consent of targeted individuals or entities is frowned upon. Mass unsolicited e-mail advertising (or spam) is also considered unethical by many, and it can result in electronic blacklisting.
For B2B companies or those who offer very complex services or products, lead nurturing is often a very important part of the relationship with their customers. There are a variety of ways to nurture a lead, and grow them into a buyer, but email is often considered a failsafe solution. It’s inexpensive, endlessly customizable, and can help you deliver the right message at exactly the right time, opening doors and starting conversations that will eventually create a sale.
When purchasing leads, you need to know what type of information the person was looking at and where they came from. Nowadays most business opportunity leads are generated online. The leads have done various business opportunity searches on a search engine, such as “make extra money from home”, “start a home business”, etc. and have come to a landing page. They have requested information and are waiting to receive it. Sometimes these leads have visited multiple places to get more information. The quicker you get the leads after they optin the better they are, however, the more you will pay.
Advertising should be nothing less than ”salesmanship in print,” i.e. it should do the same job that a top sales person would do face to face. If you approach advertising in a scientific manner, following proven principles and facts, it no longer has to be a gamble. There are many extremely effective ways of using advertising in a highly targeted manner, that can’t help but grow your business. This includes 1) advertising only in media that reaches a sufficiently large number of the kind of people you’re trying to reach 2) focusing the entire thrust of your communication on your prospect’s interests, not your own 3) giving your prospects enough information and education and 4) offering them something appealing that’ll get them to respond now.
Because search engines equate high-quality content with a high-quality website, creating content with value is very important. Conduct a content audit to see how many of your assets fall into the thought leadership vs. promotional category. That means making sure that your thought leadership content has substance to it. Lots of companies are jumping on the content bandwagon, so do it right: focus on quality over quantity, and on providing useful – not promotional – information.
At a certain point, the prospect’s online behavior – their Digital Body Language – will indicate that they’re ready to engage with Sales in a discussion about purchasing. Marketers can identify this readiness through lead scoring, which matches the individual’s behavior to activities that are known to indicate buying intent. The resulting conversation with Sales will rest on a foundation of buyer education that has been built in the earlier stages of the lead generation process.
Lead scoring is a way to qualify leads quantitatively. Using this technique, leads are assigned a numerical value (or score) to determine where they fall on the scale from “interested” to “ready for a sale”. The criteria for these actions is completely up to you, but it must be uniform across your marketing and sales department so that everyone is working on the same scale.