PPC is a popular method of generating leads because it allows you to target very specific phrases. For example, if you sell blue industrial tractors with mower attachments, you can create an ad that appears when that phrase (or a similar one) is searched. So if someone searches for "blue industrial tractor with mower attachment," chances are they’re going to see your ad and click. You may pay a few dollars for that click – but if that person goes on to become a customer, and spends a few thousand dollars, don’t you think it’s worth it?
With the vast majority of leads failing to convert to sales, companies can’t afford to abandon prospects when they fail to become buyers. By nurturing these leads—providing them with the right information based on who and where they are in the buying process—Modern Marketers can directly improve sales success. By implementing a formal strategy for lead nurturing, instituting nurturing programs, and following the best practices outlined here, you can begin reaping the benefits of lead nurturing today. Based on the Grande Guide to Lead Nurturing.
However, this does not mean that you should sign up every blogger who looks to be even remotely interested in food to your weekly email about organic apples. That’s just silly (and it also violates the CAN-SPAM Act!). Instead, if you see someone mention on Twitter that they’re having a hard time locating organic apples in their area, consider tweeting back to ask if they’ve seen your online shop. Or drop them a short, polite email asking if you can help them.
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Use a tool. You should not be explaining everything about your opportunity or whatever it is you have to sell over the phone, point them to a video, sizzle call, event in their area, anything but you try to explain it all over the phone. You can say “The first step to see if this is even a fit for you is to watch our short overview video at ________________”
Content is a great way to guide users to a landing page. Typically, you create content to provide visitors with useful, free information. You can include CTAs anywhere in your content — inline, bottom-of-post, in the hero, or even on the side panel. The more delighted a visitor is with your content, the more likely they are to click your call-to-action and move onto your landing page.
A warm call is much more valuable than a cold one. Many have already declared cold calling dead and would rather focus on warm leads because when you contact a warm lead, a person is expecting to hear from you or at least has shown some interest towards your business. This means that he or she is much more willing to listen to you and consider purchasing your offering since they have already considered you an option.