However, this does not mean that you should sign up every blogger who looks to be even remotely interested in food to your weekly email about organic apples. That’s just silly (and it also violates the CAN-SPAM Act!). Instead, if you see someone mention on Twitter that they’re having a hard time locating organic apples in their area, consider tweeting back to ask if they’ve seen your online shop. Or drop them a short, polite email asking if you can help them.
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SEO is hugely important to ensuring that your site shows up in the search results for the keywords and phrases most relevant to your business. Let's say you sell gourmet cupcakes. If someone searches for "gourmet cupcakes," your website should show up, right? What do you think might happen if the phrase "gourmet cupcakes" is nowhere to be found in your title tag, on-page content, or even in your product descriptions? As you might have guessed, the answer is "nothing."
Below is a screen shot of a program called Zennoa which l reviewed and was in the pre-launch stage. Google did not even know that program exists and ANY website could have ranked for that search term. There is really no point in wasting valuable time flogging dead horses. There is no need for another review of Empower Network, Vemma or those MLM ancestors … LOL.
The connection between television appearances and new subscribers is historically difficult to track, but WP Curve’s television appearance significantly increased search traffic for branded terms – and search traffic accounts for 42% of WP Curve’s new signups. With TV as their megaphone, WP Curve saw a 27% increase in recurring revenue for in March. Read all about it here.
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Direct Mail. “Just like each of the above all on their own could be a standalone marketing campaign to feed your business enough leads forever, this could as well. You can generate these letters and target all kinds of lists, so you can get very specific and never ever run out of potential campaigns. I use melissadata.com for my lists, but there are many companies that can and will sell you lists. I then use a done-for-you service. They create, print, stamp and send to us to drop in the mail. It cannot get any easier than that. These letters we use are in hand written font and made to look like you wrote it out on a yellow pad of paper. They're mailed in invitation- type envelopes so they get opened and not tossed in the waste basket.”
There are people whose job is to create a visual merchandising in shops with only one thing in mind – growing sales. They change the look of a shop window probably once a week or even more often. They basically do it to catch shoppers’ attention, often presenting the best things in the store but another reason as well. They want to convince people to enter the store itself.
While inbound marketing is getting a lot of buzz, a well-rounded marketing mix should include both inbound and outbound marketing strategies. Inbound works for broad lead generation activities, but outbound is good to amplify your inbound efforts, and target specific opportunities. So what exactly is outbound marketing? It’s using outbound channels to introduce your message and content to your prospects, typically through rented attention, rather than making your content and messages availableon your own properties.
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