Your lead generation strategy needs to be as dynamic as the people you’re targeting. Trends change, behaviors shift, opinions morph … so should your lead gen marketing. Use A/B split testing to see what CTAs perform best, which landing pages convert better, and which copy captures your target audience. Experiment with layout changes, design, UX, content, and advertising channels until you find what works.
If you want to convert the visitors that come to your landing pages and take your lead gen to the next level, you’ve got to continually test out your landing page elements, including the headline, subtitles, bullet points, call-to-actions and more. Consider this a prime piece of real estate in your marketing strategy. In other words, take advantage of what is to offer and experiment with what drives the best results. 
We specialize in High Quality Business Opportunity Leads for your business or affiliate program. Our goal is to provide you with the highest quality business opportunity leads recruitment and other networking services at affordable prices. If you need to promote your website, gather signups to add to your downline, or just be KNOWN on the net, we can help!
Write articles or blogs. Writing is an effective way to get in front of your market through other people's websites, and your only cost is that of your time in writing. The key to writing an article or blog that another site will run is to make it useful and informative, but not advertorial. As a network marketer, you have two types of articles and markets: The first is related to your product or service. If you sell candles, for example, then write a Valentine's Day post on creating romance with candles or something about how candles can improve mood. The second option is related to direct sales and the MLM business. For example, you can write articles about how your MLM career changed your life or how to be successful in direct sales for lifestyle and business websites. Just know that most places won't want you to directly promote your business within the article, but they may allow you to include a link to your website in your bio.

Get them to watch a company presentation and then ask them what they liked about what they saw. One of the, if not THE, best question to ask a bought MLM lead is: “What has recently changed in your life that has you open to a home business?” This question is frigging awesome to get them to open up. If your upline has not provided you with a place to purchase MLM leads for practice and to work with, I have a partnership with Responsive Data where you can buy MLM leads on this site. I have personally bought from this site and the leads are good quality but like I said, you STILL have to treat them like a lead, not a laydown sale. My favorite type are the local leads as I think it is a bonus if I can say I live in their area.
Best of all, you get to learn quite a bit about the respondent in the process. These surveys don’t need to be overly customized to deliver results, either. A simple questionnaire can lead to the creation of several pre-packaged results that offer just enough insight to be used repeatedly while also serving as a teaser of your company’s broader services.
ROI is probably the most important metric in lead generation. The calculation is fairly simple: it’s the profit or loss you make from investing in a lead, compared against your initial investment. Let’s say you spent $15 capturing each lead, and a lead is worth $20 to you. Your profit from a lead ($5) against your initial investment ($15) gives you an ROI of 33%.
Todd Falcone speaks and trains on the subject of network marketing success and helps people move to a position of achieving Network Marketing Mastery®. He also consults network marketing company owners as well as coaches and trains top-level distributors throughout the profession. Todd is a husband to his wife Carla, and a father to his two boys Gianni and Joey. He’s a surfer, a skier, a golfer, and loves to fish and play in the outdoors. Start accelerating your network marketing business today, download Todd's latest CHEAT SHEET on this page.
A sales qualified lead is nearly ready to make a purchase, but may have more specific questions or needs to be addressed by the sales team. At this stage, sales staff continues nurturing the relationship that marketing initiated. Because these leads have already been qualified, they are more likely to turn into sales, and the latter part of the sales cycle tends to move more quickly. Strong marketing-sales alignment can result in more effective lead generation and higher conversion rates.
Robert Clay helps entrepreneurs and business leaders to outsell, outmarket and outperform their toughest competition; turn any good business into a GREAT business; and turn any great business into one of the leaders in its niche. MEET ROBERT in this video and learn more about his journey from automotive innovator to business transformer across multiple industries.
Then figure out where your target customers can be found—both physically and virtually. College students who need more income can be found on campus or on online forums or websites about learning to manage your money. Athletes and people who lead healthy lifestyles can be found at gyms and online groups or websites about running, yoga, healthy eating, and more.

If you’re not familiar with the phrase conversion rate, it’s exactly what it sounds like: the rate at which a website visitor typically performs a specified action. For example, if one out of every four visitors to your ecommerce store makes a purchase, you have a 25% conversion rate. Since the goal is to get that percentage as high as possible, marketers often perform numerous tests to find ways to increase conversions and turn leads into customers.
Lead generation is a win-win for both the buyer and seller. Buyers can request information from several businesses that offer the product or service that they are looking for, then the seller is given the opportunity to make its pitch to people who have given their permission. These are some of the hottest leads. Conversion rates on leads received in this way generally have a much higher success rate than cold contacts.
Direct Mail. “Just like each of the above all on their own could be a standalone marketing campaign to feed your business enough leads forever, this could as well. You can generate these letters and target all kinds of lists, so you can get very specific and never ever run out of potential campaigns. I use melissadata.com for my lists, but there are many companies that can and will sell you lists. I then use a done-for-you service.  They create, print, stamp and send to us to drop in the mail. It cannot get any easier than that. These letters we use are in hand written font and made to look like you wrote it out on a yellow pad of paper. They're mailed in invitation- type envelopes so they get opened and not tossed in the waste basket.”
Business Opportunity Leads typically come from people who are either seeking to find a new business opportunity or those who are interested in creating a business opportunity. It is not uncommon for business opportunity leads to involve investors or those who have access to stock or funds that they would like to direct towards a more purposeful cause. Leads may also come from new businesses that are seeking to offer opportunities to prospective clients.
Content: While the download of a coupon shows an individual has a direct interest in your product or service, content (like an educational ebook or webinar) does not. Therefore, to truly understand the nature of the person's interest in your business, you'll probably need to collect more information to determine whether the person is interested in your product or service and whether they're a good fit.
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