Build an email list. There is a system for working with leads. The first step is getting them to be aware of and take an interest in what you have—by visiting your website, for example. The next best step is to ask your leads to sign up for your email list. You can get them to sign up by offering something for free, such as a report or something useful, from your website. For instance, if you're selling wellness products, then you might offer a guide to good-for-you ingredients or recipes. This will allow you to communicate with your prospects and provide valuable information related to your business and the general field that it's in, such as special sales, events, news, and research—and stay top-of-mind to your past, current, and possible future customers. Just be sure that you're following the laws and regulations regarding email marketing.
Bought MLM leads are still not going to be laydown sales, you WILL still need to talk to them, qualify them and move them along in the process. When  you receive the email that you have a new lead in, call them and ask them how you can help, if they are nasty or negative, just get off the phone. Never, whether you bought the lead or not, try to convert someone who is nasty or negative, it just is not worth your time.
The Modern Marketing lead generation process begins much earlier in the buying cycle than it used to. Through social media and sharing, educational webinars, and search, marketers seek to be found wherever their prospective buyers may be looking for relevant information on the business challenges that the marketer’s solutions can solve. As a prospect engages with the organization, the education process can move into lead nurturing. By providing valuable content over time, the marketer will be able to remain top-of-mind and slowly educate the prospect on key considerations for the purchase decision.

No matter what you are selling online, your chances are much higher that these business opportunity buyers will actually take action, than with a list of bizopp seekers.  Bizopp buyers are actively looking, researching and buying the things they feel they need to increase their income.  And when it comes to increasing their income, people can become locked-into a product that is appealing.

Cost per thousand (e.g. CPM Group, Advertising.com), also known as cost per mille (CPM), uses pricing models that charge advertisers for impressions — i.e. the number of times people view an advertisement. Display advertising is commonly sold on a CPM pricing model. The problem with CPM advertising is that advertisers are charged even if the target audience does not click on (or even view) the advertisement.
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