Let’s begin by with the definition of a lead. What does a lead mean to your company? Many companies have different definitions depending on their sales cycle, but standard definition is a qualified potential buyer who shows some level of interest in purchasing your product or solution. For the leads that fill out a form, they often do so in exchange for some relevant content or a compelling offer.
BoFu: Leads at the bottom of the funnel need your product/service. They’re past the education stage, they know exactly what you can give them, and now you’re making a clear pitch. This is the right time to offer a trial, demo, or a discount and bring them into your business. The leads that get to this stage are way fewer than those who step into the funnel, so make sure you offer maximum value here.
Great article and you nailed it regarding purchasing leads. I tried a few times talking with various people over the phone but none committed. I often wonder how the greats like Dexter Yager and Bill Britt (both amway reps) built their businesses to such a large magnitude without the use of social media. I certainly believe social media has made building network marketing businesses much easier than back in the day.
Lead generation is not a new form of acquiring a business, but business trends and time necessities have found a better way to get new clients. Rather than sitting at a trade show table for hours on end, or setting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using available technology, all while you can direct your time elsewhere.
Using tools like Google+, Hangouts, and Skype to hold online discussions or webinars is the best way to personalize with your customers. These are better techniques to use when it comes to generating the best sales leads because the visitors are left with a personal, trustworthy experience. Conducting such webinars over the phone or using Hangouts to share screen engages the customers and creates interest in what you have to say. Having a question and answer session, in the end, can help clear all the doubts your customers might have and even help you identify the common issues which you can then work on.
With the vast majority of leads failing to convert to sales, companies can’t
afford to abandon prospects when they fail to become buyers. By nurturing these leads—providing them with the right information based on who and where they are in the buying process—Modern Marketers can directly improve sales success. By implementing a formal strategy for lead nurturing, instituting nurturing programs, and following the best practices outlined here, you can begin reaping the benefits of lead nurturing today. Based on the Grande Guide to Lead Nurturing.
Emails cannot just be used to communicate regarding the purchase but also can be used as a tool for marketing to ensure future purchases. Gathering new sales leads is important but it is equally important to retain the previous ones. Periodically sharing your company’s new launches and offers will not only bring the old customers back but also, their network with which they can share the news.
MLMLeadSpecialist spends a great amount of time generating QUALITY Business Opportunity Leads. Our Multi Level Marketing leads are compiled from prospects who have responded to our National Advertising Campaigns. At MLMLeadSpecialist.com we generate fresh, responsive, and targeted MLM leads at affordable prices. When you purchase leads from us you are buying directly from the lead generator. We cut out the middleman and pass on the savings to you!

If you depend more on repeat business than initial sales, or if most of your sales and profits occur when customers repeat purchase from you again and again, you should be doing everything possible to motivate as many customers as you can to make their initial buying decision as quickly and easily as possible. Making it easy and irresistible for the customer to start doing business with you by adding extra incentives or by making your initial sale at breakeven or a small loss, means that you will benefit sooner rather than later from all the repeat business, the add-ons and the ancillary products and services that represent the bulk of your profits.
We are one of the top companies on the internet for helping you find the MLM leads that you need. Whether you want fresh or aged leads, national or local leads, we have exactly what you will need to build your distributor network exactly the way you want to. Whenever you order MLM leads from us, you can rest assured that none of your exclusive leads will be shared with anyone from the same company or business opportunity that you are promoting. Along with our real-time delivery of your lists, freshness options and total control over your account settings, you can get terrific MLM leads fast!
A card deck offer is a product description or promotion on an individual card about the size of a postcard typically placed within a pack along with 50-100 other cards. It’s a quick and enjoyable way for many busy people to “shop” through a variety of product offers, and you can normally target and send your offer to a large number of carefully selected prospective customers for less money than nearly all other direct marketing methods.
The self-directed buyer’s shields are up, and they are ignoring your messages. Developing a relationship to cut through the noise is critical.  Not all leads that go to sales are ready to buy, so you have to make sure that you have in place a solid lead nurturing strategy to continue to build awareness and affinity for your brand while your prospect is self-educating. Through paying attention to your MOFU efforts through tactics such as lead nurturing, you can continue to have a relevant conversation with prospects long after your lead generation efforts.
The connection between television appearances and new subscribers is historically difficult to track, but WP Curve’s television appearance significantly increased search traffic for branded terms – and search traffic accounts for 42% of WP Curve’s new signups. With TV as their megaphone, WP Curve saw a 27% increase in recurring revenue for in March. Read all about it here.
A powerful technique for building your reputation with a defined audience over a period of time is to regularly send them a newsletter, which can either be free or paid subscription. Newsletters can be used to position you as an authority in your marketplace, to build closer relationships with clients. You can use them to educate your target market so they can make more informed and more frequent buying decisions or educate them to the full extent of your services and how you can add value through those services.
For example, let’s say you are a toy store – and you’re struggling to set yourself apart from the "big box" retailers. If you carry a wide variety of toys for infants and toddlers, you may consider yourself an expert on toy safety and choking hazards. Why not hold an informative webinar on that subject? You could talk about safety standards, and even point out unique toys you carry that are safe for very young children. At the end of the webinar, you might find visitors flocking to your site to see what you have to offer.
Another way to generate leads from social media is to run a contest. Contests are fun and engaging for your followers, and they can also teach you a ton about your audience. It's a win-win. Read our step-by-step guide for growing your email list using social media contests, which covers everything from choosing a platform, to picking a winner, all the way to analyzing your results.
The connection between television appearances and new subscribers is historically difficult to track, but WP Curve’s television appearance significantly increased search traffic for branded terms – and search traffic accounts for 42% of WP Curve’s new signups. With TV as their megaphone, WP Curve saw a 27% increase in recurring revenue for in March. Read all about it here.
Targeted zip codes are usually the primary determinate for pricing online home search engine leads. Online ads on sites like Realtor.com and Zillow are typically priced by cost per impression or cost per click. Cost per impression is the number of times an ad is seen, while cost per click is the number of times an ad is clicked on. The more buyers and sellers who search within a specific zip code, the more it will cost to advertise within that zip code.
Your content is the foundation of your inbound marketing efforts. According to Content Marketing Institute, content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action”. Think of content as the fuel to all of your marketing campaigns from email to social. Create content that is impactful to your audience and drives sharing. Through creating high quality content, you can begin to gain your buyer’s trust and start breaking through the noise.
Hmm looking to buy those Discounted Surveyed Leads (7-30 days old). I need 10 more reps like yesterday to promote to my 3rd code. I typically sponsor 1 for every 8 or 9 people I people I expose from my warm market. How many leads do you think it would take to sponsor 10 new reps? I'm guessing 1000-2000? I'm willing to call all day every day until I promote. (And no I don't plan to duplicate this lol)
"I had pretty tough time getting my downline in order. With no leads coming my way through contacts, I decided to avail the services of a professional MLM leads provider. Business Opportunity Leads was my obvious choice due to the multiple guarantees you get while signing-up. Basically, I had nothing to lose when I signed-up because my business was going nowhere without quality MLM leads and your guarantees assured me that I won't be ripped-off of my hard-earned money. The results were terrific. Many leads turned into sales and my business was back on track. My HEARTFELT GRATITUDE TO YOUR TEAM!"
Search Engine Optimization is still the primary lead generation strategy used by top digital marketers according to several reports including the State of Digital Marketing Report from online marketing expert Webmarketing123. This survey included more than 500 online marketers in the US, with SEO garnering the biggest impact on lead generation for both B2B and B2C markets.
Although lead generation no longer revolves around using the phone to identify qualified leads, that doesn’t mean the calling has stopped entirely. To engage and qualify prospective buyers, inside or outsourced teams will often still call prospects who have shown some level of interest. Sometimes they’ll call to highlight a value proposition or event as part of the lead nurturing and engagement process. In other cases, they’ll call simply to ask questions and determine interest as part of the lead qualification process.
Your lead generation strategy needs to be as dynamic as the people you’re targeting. Trends change, behaviors shift, opinions morph … so should your lead gen marketing. Use A/B split testing to see what CTAs perform best, which landing pages convert better, and which copy captures your target audience. Experiment with layout changes, design, UX, content, and advertising channels until you find what works.
Marketing works with Sales to establish key criteria for lead segmentation and scoring. Hopefully, you have already created a comprehensive list of buyer personas and a detailed buyer journey for each persona. If not, check out these resources. Now plan how you will capture this information through landing pages and forms, using a progressive profiling approach so that conversion rates are kept high. Identify relevant pages and events that, if visited or triggered, also allow you to update lead profiles during the buyer journey. Access LinkedIn, Data.com, Hoovers and other business data sites you can use to cross-reference leads and further develop their profiles. Some of these sources can be directly integrated through HubSpot and Salesforce apps and APIs.
Many MLM companies recommend starting with a list of 100 people you know, called your warm market. Although it's not a bad place to start when looking for customers and business builders, the technique could also backfire and get to the point where you're annoying friends and family. You're better off spending your time finding people who are interested in what you've got rather than trying to convince your commuting buddy to sign up when he doesn't want to.
But to make this tactic work now, you have to digitize these swaps to make the most of them. Use a great small business CRM to keep track of each individual lead and what kind of returns you’re getting from the companies that are providing you with leads. Taking a “big data” approach to beneficiary relationships will help you go far beyond having a big pile of telephone numbers to cold-call.
"The business opportunity leads here at Oppseekers are setting a higher standard in the industry! I have experienced a greater response rate and faster team growth since I started using their leads! I have also taken it a step further and recommended these leads to my entire team and now I am getting them for FREE! What a concept! Thanks Oppseekers!"

Social media is undoubtedly one of the most effective sources for lead generation and the 1.8 billion users of social networks definitely won’t lie, as reported by the 2014 Global Digital Statistics, Stats and Facts. The report also indicated that more than 135 million users of the top social networks were added in 2012, with Facebook jumping to an astounding 1.184 billion active users.


None of this works, let alone improves, without closely monitoring the performance of every aspect of your lead generation and lead management process. Account Reps, Consultants and Technologists need to use analytics tools to optimize each step in the process and make strategic decisions to improve results. Each team needs to know how to generate the right reports from your Marketing, Sales and Customer Service systems in accordance with the SLA created in Step #1. Reports are shared with other teams and Management in order to ensure compliance with the SLA, to make better budgeting and staffing decisions and to allow senior managers to assess performance.

For example, let’s say your company sells curtains and curtain rods. You know a blog all about curtains is probably not going to interest anyone – but a "big picture" blog about room decorating and how your curtains improve interior spaces is likely to be a hit. Out of ideas? Create an infographic on the history of curtains, or write an entertaining article on notable curtains from historic paintings or events.

You already know that MLM has the potential to be one of the most valuable business opportunities that you can possibly get involved with. However, if you are getting started with a new MLM venture, you are engaged in an uphill battle. There are plenty of other MLM pros and entrepreneurs out there who would like to use your prospects to build their list!
The reason I started Apache Leads way back in 2003 was that I was a Diamond level distributor for a San Diego based MLM company and had quite a large business. None of my associates had any access to leads, so that's how we got started. The demand for leads grew so fast that I had to focus on getting quality, affordable leads in ever increasing numbers.
The 2014 B2B Content Marketing Research by the Content Marketing Institute highlighted that 93% of digital marketers will make use of SEO and content marketing as a primary tool for 2014. Running SEO together with content marketing is a good strategy according to these experts in preparation for future changes in search engine algorithms that may occur. For these experts, the link building strategies done in the past won’t cut it anymore and 92% percent believe that creating really good content is the way for generating better leads through SEO in 2014 and beyond.
As we all know, live chat engages users in conversations – as a result you may not only gain additional customers but also get them to spend more time on your website. That’s one of the things when it comes to business – you need to create opportunity leads. To make it easier, we are giving you the opportunity to work on the application itself, so that you can make most out of it.
The Modern Marketing lead generation process begins much earlier in the buying cycle than it used to. Through social media and sharing, educational webinars, and search, marketers seek to be found wherever their prospective buyers may be looking for relevant information on the business challenges that the marketer’s solutions can solve. As a prospect engages with the organization, the education process can move into lead nurturing. By providing valuable content over time, the marketer will be able to remain top-of-mind and slowly educate the prospect on key considerations for the purchase decision.

Social media is undoubtedly one of the most effective sources for lead generation and the 1.8 billion users of social networks definitely won’t lie, as reported by the 2014 Global Digital Statistics, Stats and Facts. The report also indicated that more than 135 million users of the top social networks were added in 2012, with Facebook jumping to an astounding 1.184 billion active users.

Google Adwords still stand at the forefront for PPC advertising as indicated in the diagram above from the 2013 State of Paid Search Report. While many frown on paid advertising as a digital marketing tool, these experts believe that PPC ads is still a very viable and high quality resource for generating valuable leads and will most likely continue on this thread for years to come. New businesses can quickly generate their much needed leads using PPC ads, and veteran digital marketers will continue to make use of this important tool for generating good results that will push them towards their goals.
Direct Mail. “Just like each of the above all on their own could be a standalone marketing campaign to feed your business enough leads forever, this could as well. You can generate these letters and target all kinds of lists, so you can get very specific and never ever run out of potential campaigns. I use melissadata.com for my lists, but there are many companies that can and will sell you lists. I then use a done-for-you service.  They create, print, stamp and send to us to drop in the mail. It cannot get any easier than that. These letters we use are in hand written font and made to look like you wrote it out on a yellow pad of paper. They're mailed in invitation- type envelopes so they get opened and not tossed in the waste basket.”
Todd Falcone speaks and trains on the subject of network marketing success and helps people move to a position of achieving Network Marketing Mastery®. He also consults network marketing company owners as well as coaches and trains top-level distributors throughout the profession. Todd is a husband to his wife Carla, and a father to his two boys Gianni and Joey. He’s a surfer, a skier, a golfer, and loves to fish and play in the outdoors. Start accelerating your network marketing business today, download Todd's latest CHEAT SHEET on this page.
Most of what you read, see, and hear in the media got there with the help of PR. The media are insatiably hungry for factual, interesting, and newsworthy or entertaining information they can share with their customers, members, employees, listeners, viewers or readers. PR, approached correctly, will give you free coverage on radio, television, in magazines, newspapers, trade journals, newsletters, e-zines, and via Web sites who serve the marketplace you’re trying to reach.
Email is a cornerstone and key component of every marketing campaign. Whether you are hosting an event, sending out a new piece of content, promoting a new service offering, or staying in touch with customers, email should be one of your main forms of communication. According to MarketingSherpa, the most used lead generation tactic is email marketing, with 81% of respondents citing it as the most effective channel. By putting your content in front of prospects, you can find people who might not be looking for you.
Nurturing a lead involves careful and consistent communication with the lead, as you try and convert them into your customer. If you’re in SaaS, the problem statement could look like this: somebody just signed up for my product, so 30 days from now, how do I get them to sign on the dotted line? You use a tool like email. Well-compiled emails, sent at regular (but unobtrusive) intervals, have a very good chance of gaining your reader’s mindshare and making them invested in your product. With each interaction, you take a step towards bringing the lead closer to your business.
Coupon: Unlike the job application, you probably know very little about someone who has stumbled upon one of your online coupons. But if they find the coupon valuable enough, they may be willing to provide their name and email address in exchange for it. Although it's not a lot of information, it's enough for a business to know that someone has interest in their company.
×