Email marketing is not dead and is definitely one of the most effective lead generation tool according to Digital Marketing experts. iContact reported that even though email is an old internet marketing tool, many still use email heavily on a daily basis as indicated in the graph below. The report states that email marketing still delivers a good deal for your investments, averaging a $44 ROI for every dollar spent if proper email marketing techniques are used and executed.
If you depend more on repeat business than initial sales, or if most of your sales and profits occur when customers repeat purchase from you again and again, you should be doing everything possible to motivate as many customers as you can to make their initial buying decision as quickly and easily as possible. Making it easy and irresistible for the customer to start doing business with you by adding extra incentives or by making your initial sale at breakeven or a small loss, means that you will benefit sooner rather than later from all the repeat business, the add-ons and the ancillary products and services that represent the bulk of your profits.
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Social media is a very important channel not only in engaging or connecting with your targeted audiences, but it has evolved into a new digital marketing culture that has a strong influence on consumers’ buying behavior. Studies from industry experts like Forbes indicate that up to two-thirds of the top sales experts in the world categorize social media as an important lead generation and sales channel.
Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.