Are you too busy to work on your lead generation campaign? You may be putting it off due to overwhelm or lack of time. But remember: it’s not rocket science. Oftentimes, one small trick is all you need to get your leads flowing in faster. Here are 34 quick and dirty tricks you can use to increase your conversions and generate more leads, right now.
BoFu: Leads at the bottom of the funnel need your product/service. They’re past the education stage, they know exactly what you can give them, and now you’re making a clear pitch. This is the right time to offer a trial, demo, or a discount and bring them into your business. The leads that get to this stage are way fewer than those who step into the funnel, so make sure you offer maximum value here.
There will be many events you will be attending as a representative of your company. These events can be the best way to promote your company’s services. If you are attending trade shows, put up a booth where people can come and have a hands-on personal experience with your company’s business. Going further, you can ask interested customers to enter their details on a list or card so you can get a feedback and follow up later.
When it comes to lead services, most businesses do not have as much to offer you as we do. In fact, most of our competitors do not even offer true qualified leads. Instead, they pull as much information as they can from public records, especially from secondhand public records databases that may not be accurate in the first place. After all, when was the last time you saw one of those “data aggregator” websites that was actually legitimate?
Content: While the download of a coupon shows an individual has a direct interest in your product or service, content (like an educational ebook or webinar) does not. Therefore, to truly understand the nature of the person's interest in your business, you'll probably need to collect more information to determine whether the person is interested in your product or service and whether they're a good fit.
Manage wisely: A predictive CRM system can help agents decode where in the consumer life cycle stage an online lead is. Predictive CRMs use lead intelligence software or data points from a lead's home search history to determine how likely they are to buy or sell a home one month from now, six months from now and so on. Still, some real estate CRMs, including my own, take it a step further and notify agents which leads are transaction-ready and which require additional nurturing.
Sales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.