Hey Ray, I could not agree more that you have to have a constant lead flow and it does take time to generate your own. So of course I always give leads to my new recruits when they are willing to call them. I am not a cold calling type of person so generating my own is the best way for me. I hated cold calling and love the fact that when I call the leads that I generated I have immediate posture because they have already figured out that I am very successful. Thank you for sharing this I know it will help many.. Ray Hidgon is a STAR!!
Companies that pay attention to each of these steps, especially in the early planning stages, and devote the right resources and budget, tend to perform better than the competition. The process isn't simple, and ignoring any of these steps can lead to poor outcomes. Building a killer process, on the other hand, leads to sustained growth and profitability.
Your blog is a fantastic place to create trust with your buyers. Readers can stumble upon your blog from all over the web, so you want to make sure it is search-engine optimized. Remember that someone reading the blog may not want to immediately sign up for a demo, so highlight the Calls-to-Action that ask your reader to subscribe to the blog or to follow you on social channels. A well laid out blog will keep your readers interested, coming back for more, and hopefully curious enough to start looking at the rest of your site. Keep your readership up and position your blog as a gateway to conversion.
Lead Generation Software Tools: This free tool from HubSpot includes lead capture and contact insights features, which will scrape any pre-existing forms you have on your website and add those contacts to your existing contact database. It also lets you create pop-ups, hello bars, or slide-ins — called "lead flows" — that'll help you turn website visitors into leads immediately.
Experts from the Brainrider Knowledge Marketing Group showcase some websites that were already optimized for lead generation. Don’t expect to have good lead generation if your website has not yet been updated or optimized for the last 3 years according to Brainrider who recommends the following best practices for optimizing your websites and landing for better lead generation:
MoFu: Leads in the middle of the funnel need nudging. They’re not completely clueless about what you do, but they’re not ready to buy either. They have many questions about your business, and they’re also starting to compare you with the competition. Be prepared to share content like case studies, testimonials and videos that continue to educate and yet make a strong case for your brand.
Robert Clay helps entrepreneurs and business leaders to outsell, outmarket and outperform their toughest competition; turn any good business into a GREAT business; and turn any great business into one of the leaders in its niche. MEET ROBERT in this video and learn more about his journey from automotive innovator to business transformer across multiple industries.
Thanks Ray for this info about the lead company. Some time ago I purchased Todd’s script book and purchased a large group of leads from another company. After over 400 calls I realized that the company had sold my ‘exclusive’ leads, muliple times. Did I consider it a waste of time and money? No, it was a very good training opportunity for me. Most people have a job and work and can’t take time off to get a ‘telemarketer’ job. But they can get a script book and get a group of inexpensive leads and use it as a form of training on the phone. After a large no. of calls the phone can become a familiar and usable tool.
Great article and you nailed it regarding purchasing leads. I tried a few times talking with various people over the phone but none committed. I often wonder how the greats like Dexter Yager and Bill Britt (both amway reps) built their businesses to such a large magnitude without the use of social media. I certainly believe social media has made building network marketing businesses much easier than back in the day.
Biz Opp Leads are leads that we have captured when people fill out a form through a number of home business lead websites. This means that these are people who are interested in learning about any and all new business opportunities that are available, which is exactly what you’re looking for, right? Every new lead that signs up has agreed to provide their name, email address, physical address, and phone number. It simply doesn’t get any easier than this, so what are you waiting for? Call us right now so you can start making the contacts you need for success.
Great advice on B2B marketing in these four primary channels. I’ve also seen that the most successful B2B channels can vary greatly by niche and vertical. In my industry, paid and organic search are king, with email, content and social supplementing our search marketing. In others that perhaps are less niche, I can see how social and content marketing making more of an impact. My company is boberdoo.com, which makes software for lead generators.
You have to determine the level of ability to do this in your area but one great way how to generate MLM leads is through either bandit signs or sticky notes. Bandit signs are those colorful outdoor signs you see along the highway or busy intersections. There is a training available here – How to market with cheap bandit signs. One thing you will want to do, as taught in the training, is use a qualifying sign as you can get too many calls if you make it too simplistic. This same exact approach taught can be done with little sticky notes that you put up around town to get more MLM leads.
Other online advertising options include purchasing ad space on popular websites, blogs, or online magazines, but these are more difficult to track, and you may not receive a report on the number of clicks or conversions unless you set up a custom URL in your analytics program. Nonetheless, advertising is still a great way to increase exposure and get the word out about your brand.
Cost per click advertising (e.g. AdWords, Yahoo! Search Marketing) overcomes this problem by charging advertisers only when the consumer clicks on the advertisement. However, due to increased competition, search keywords have become very expensive. A 2007 Doubleclick Performics Search trends report shows that there were nearly six times as many keywords with a cost per click (CPC) of more than $1 in January 2007 than the prior year. The cost per keyword increased by 33% and the cost per click rose by as much as 55%.