To create leads with social media, you should have a good idea of which channels to use. Depending on your business, you may not need a presence for every network out there. For example, if you sell software, Facebook and Twitter are a must for customer feedback, starting conversations, and answering questions – but you may not have any use for Pinterest or Instagram.
Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events.[2] A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.[3]
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