Ironpaper works with B2B enterprises and organizations wishes to scale their marketing efforts. We focus on sales qualified lead generation and prospect to lead conversion rates. Our services include lead-generation marketing, automation, advertising, social media, SEO and PPC. We build websites, mobile apps and produce great content to win new business and leads for clients.


Each lead generation technique usually has a tradeoff between quality and quantity. For example, a form on the company website that visitors can fill in to request a call back will generate high-quality leads – these visitors are very likely to buy since they're interested enough to want to hear more – but probably won't generate a lot of leads. On the other hand, a lead list that's based on a newsletter subscription list from another company may generate a lot of leads, but they won't be nearly as interested or qualified.


In the old world of information scarcity, the concept of “lead generation” meant marketing found the names of potential buyers and passed them to sales. Buyers expected that they would have to talk to sales and sales expected to speak to uneducated early stage buyers that may not yet be qualified. This has all changed. Today, buyers can do their own research online and can find a variety of educational resources through search engines, social media, and other online channels. Through content resources, today’s buyer can learn a great deal about a product or service before ever having to even speak to a sales person.  So businesses must make sure that they build their digital presence.
Search Engine Marketing is the mechanism available to do so. Search Engine Marketing (SEM) is basically marketing online to promote your website using advertisements in order to increase its visibility when searched using a particular search engine. The higher your website’s position in the search engine result pages, higher the chances of your website being viewed.
Once you’ve made your connections, presented your opportunity, validated you and your company, ask for the sale! So many opportunities are missed simply because a person was too busy connecting and chatting, instead of asking for the business. You are looking for serious people to join and become a part of your team, don’t forget to ask. The experience and hands on training you get by just getting on the phone and making calls, is priceless. The more you are calling leads, the better you will become.
Lead generation is very important for the growth of a business. The buying process has changed and marketeers need to rethink and refocus their efforts in order to stay relevant. If people demonstrate to you that they are interested in your business, when you go to contact them about your offering they are no longer a stranger– but rather a true sales prospect who has “told” you they are interested in your product or service.
Lead generation is the use of a computer program, a database, the Internet, or a specialized service to obtain or receive information for the purpose of expanding the scope of a business, increasing sales revenues, looking for a job or for new clients or conducting specialized research. Leads can consist of the names and addresses (or e-mail addresses) of individuals, corporations, institutions or agencies. Lists of leads can be gathered or filtered from targeted databases such as telephone and Internet directories.

Use social media. Posts asking people to join your team won't likely produce results, but if you're clever, you can use social media to generate interest in your business and possible leads. For example, if you sell weight-loss products, you can promote before and after pictures on Pinterest or Instagram. If you sell makeup, you can post tutorials on YouTube that you share across social sites. 

If you have decided that your current methods of lead generation aren’t providing you with the results that you need for optimal success with your business, why not consider trying out FII-Inc and discovering what our services can offer towards the lead generation for your business? Already trusted and acclaimed by many clients, our services have helped to fill in the gaps in service that many small businesses and new business owners simply aren’t able to provide on their own. At Fll-Inc, we understand that lead generation can be a large and demanding responsibility – which is why we take care of it for you.
Visitor Tracking: Hotjar has a heatmap tool — a virtual tool which creates a color-coded representation of how a user navigates your site — that helps you understand what users want, care about, and do on your site. It records visitors and tells you where they spend the most time on your site. You can use it to gather information on your lead generation forms, feedback forms and surveys, and more.
Because lead generation is the first step of the sales process, both quality and quantity are important factors. Quality leads are leads that a salesperson has a good chance of closing, which means they must at least have the potential to become customers. Every lead list will have a number of junk leads – people who are not qualified to buy the product for some reason – but the smaller the percentage of bad leads, the less time salespeople will waste while processing that list. Quantity is also important because even a salesperson with a list of 100% good leads won't be able to close every one of them.
Pay-Per-Click (PPC) advertising is one of the easiest and most cost-effective ways to generate leads online. Available through popular programs like Google AdWords, Microsoft’s Bing Ads, and Facebook Ads, PPC is exactly what it sounds like: an advertising program in which you pay for each click. Depending on the keywords or phrases targeted, you may pay anywhere from pennies to hundreds of dollars for a single click.
For Sale by Owners. “These are always a good lead source. You can source them yourself online and call them yourself or you can hire virtual assistants and I prefer both. If you’re just starting and have a limited budget, you can start by sourcing them yourself and calling them yourself.  I started that way at a few hours a day three to four days a week. It will only take one deal to then have some funds to use for hiring your first virtual assistant. You can also get them via for sale by owner signs. I suggest you drive a different way to work or to where ever you’re going each time you’re out and just go through different, new neighborhoods and you’ll run into signs.”

All the necessary information about your company, its services and products must be mentioned clearly in order to make the customers fully understand your company. You can also improvise to provide a better customer experience. For example, when the customer signs up for your website, ask them a few questions about what are their needs and expectations and that way, dynamically adjusting your website to give the customers what they need.
Our Real Time Short Form Leads are the greatest thing around when it comes to Home Based Business and MLM leads! These leads are the freshest possible! Here’s how it works: a person accesses the internet and requests information about working from home. Within seconds of when they click “Submit,” their information is emailed directly to you! By delivering the leads instantly, if you are logged onto your email, you are able to contact them immediately, possibly while they’re still online! Our high-speed technology will work wonders for you and you’re business! Real Time Leads are available in the United States only.

While inbound marketing is getting a lot of buzz, a well-rounded marketing mix should include both inbound and outbound marketing strategies. Inbound works for broad lead generation activities, but outbound is good to amplify your inbound efforts, and target specific opportunities. So what exactly is outbound marketing? It’s using outbound channels to introduce your message and content to your prospects, typically through rented attention, rather than making your content and messages availableon your own properties.


Get them to watch a company presentation and then ask them what they liked about what they saw. One of the, if not THE, best question to ask a bought MLM lead is: “What has recently changed in your life that has you open to a home business?” This question is frigging awesome to get them to open up. If your upline has not provided you with a place to purchase MLM leads for practice and to work with, I have a partnership with Responsive Data where you can buy MLM leads on this site. I have personally bought from this site and the leads are good quality but like I said, you STILL have to treat them like a lead, not a laydown sale. My favorite type are the local leads as I think it is a bonus if I can say I live in their area.
Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you've attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads). As you can see in the diagram below, generating leads is a fundamental point in an individual's journey to becoming a delighted customer.
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