Lead generation can be an easy way to increase your return on investment and greatly expand your client base. Approach it just like you would any other advertising endeavor: set aside a reasonable budget to test it and see if it works for your business. The key to being successful in lead generation is to brush up on your sales and marketing skills so that the leads you receive convert at a high sales rate. Do not try to approach this method of marketing without the ability to follow through and close the sale.
If you want quick leads to your business opportunity as of yesterday, why not send a quick request. You just need to visit the members list, choose target members and send them a message. Remember, you can categorized members according to their countries of origin. So you can go for Australian, UK, USA … business opportunity leads without having to sift through hundreds of countries that you are not interested in.
The truth is there are a lot of ways to generate leads. While the internet is good, nothing will ever beat face to face. Even if you do meet someone online, you can’t expect them to just go to your website and sign up. In most cases, you want to get on the phone or on SKYPE with them and have a conversation to build the relationship. That’s where most online people mess up. Anyone can generate thousands of leads online, but it takes the talented person to convert them into customers and distributors. I build my business 100% by blogging and do very well with it, but I spend a lot of time on the phone and SKYPE with my leads.
The aspects of your lead gen campaign should mirror everything else on your website, on your blog, and within the product that you will eventually try to sell. If not, you’ll have a difficult time getting your lead to the next lifecycle stage. Your campaign should be about more than just obtaining an email address — it should be about developing a new customer.
The truth is that successful lead generation strategies really differ for each business—and to figure out what works, you’ll have to know both your own business inside and out, plus what you’re really hoping to accomplish. Some industries are just better suited for social media lead generation tactics, while others still rely on word of mouth to generate new business.
Have an acquaintance in a news center or a newsletter organization? You are in luck. Making press releases of your company’s events or other business related news can really help your company get the recognition. Any newsworthy activity like a product launch, a special event, charity work, anything can be distributed to news sites to gain recognition.
In B2B, inbound is the preferred channel of lead generation. The whole process of drawing a lead into doing business with you—by educating first and selling later—matches the B2B business model, where businesses don’t make impulsive purchase decisions. Which is why inbound marketing in B2B takes leads through three levels of the sales funnel: ToFu (top of the funnel), MoFu (middle of the funnel), and Bofu (bottom of the funnel).
Content is a great way to guide users to a landing page. Typically, you create content to provide visitors with useful, free information. You can include CTAs anywhere in your content — inline, bottom-of-post, in the hero, or even on the side panel. The more delighted a visitor is with your content, the more likely they are to click your call-to-action and move onto your landing page.
Content: While the download of a coupon shows an individual has a direct interest in your product or service, content (like an educational ebook or webinar) does not. Therefore, to truly understand the nature of the person's interest in your business, you'll probably need to collect more information to determine whether the person is interested in your product or service and whether they're a good fit.
Did you know that 74% of companies that weren’t exceeding revenue goals didn't know their visitor, lead, MQL, or sales opportunities numbers? How about that over 70% of companies not achieving their revenue goals generate fewer than 100 leads per month, and only 5% generate more than 2,500 leads per month? These are just a few examples of what you’ll find in the report.
"The number of Cyberchondriacs has jumped to 175 million from 154 million last year, possibly as a result of the health care reform debate. Furthermore, frequency of usage has also increased. Fully 32% of all adults who are online say they look for health information "often," compared to 22% last year." said Harris Interactive in a study completed and reported in August 2010 with demographics based in the United States of America.