The task of content marketing doesn’t end with just writing the content and posting it on your website, you must be able to draw readers to it. Some ways to draw traffic on your content is by distributing your content to the influencers of your company who have the large social following. Podcasting, guest blogging and social groups on Facebook or LinkedIn can be other mediums you can adopt.
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There are people whose job is to create a visual merchandising in shops with only one thing in mind – growing sales. They change the look of a shop window probably once a week or even more often. They basically do it to catch shoppers’ attention, often presenting the best things in the store but another reason as well. They want to convince people to enter the store itself.
To increase your website customers, you should be prepared to evaluate your pages frequently. Identify pages with poor conversion rates, and set up A/B or multivariate tests to compare and contrast elements that you think may be affecting your conversions. Through continued CRO tests, you’ll be able to identify weak points and get more qualified leads quickly.
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