MoFu: Leads in the middle of the funnel need nudging. They’re not completely clueless about what you do, but they’re not ready to buy either. They have many questions about your business, and they’re also starting to compare you with the competition. Be prepared to share content like case studies, testimonials and videos that continue to educate and yet make a strong case for your brand.
However, this does not mean that you should sign up every blogger who looks to be even remotely interested in food to your weekly email about organic apples. That’s just silly (and it also violates the CAN-SPAM Act!). Instead, if you see someone mention on Twitter that they’re having a hard time locating organic apples in their area, consider tweeting back to ask if they’ve seen your online shop. Or drop them a short, polite email asking if you can help them.
I just got back from one of my Recruiting Retreats, where I literally lock people in a house for three days and build their businesses with them.  One of the things we talked about was working leads...and in fact, we spent a fair bit of time actually having the people in the house dial leads.  Most of them had never called leads before...so it was a test for them, a stretch outside of their comfort zone, and a great way to learn.
An investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources.
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