Tracking the website traffic can also help you recognize trends and patterns. For example, a particular time of the day, your website has more visitors than usual or after going through your home page, one particular web page attracts more viewers. This can also help you identify the weak spots on which you can work on to improve the website’s performance.
SEO is hugely important to ensuring that your site shows up in the search results for the keywords and phrases most relevant to your business. Let's say you sell gourmet cupcakes. If someone searches for "gourmet cupcakes," your website should show up, right? What do you think might happen if the phrase "gourmet cupcakes" is nowhere to be found in your title tag, on-page content, or even in your product descriptions? As you might have guessed, the answer is "nothing."
To evaluate your user experience, sit down and browse your website as if you were a lead. Is everything where you would want it to be, if you were learning about your company for the first time? Is the navigation clear and easy to follow? If not, plan to make changes right away – or, if you want a second opinion, consider having some user experience testing done to determine where your website’s weaknesses are.
Each lead generation technique usually has a tradeoff between quality and quantity. For example, a form on the company website that visitors can fill in to request a call back will generate high-quality leads – these visitors are very likely to buy since they're interested enough to want to hear more – but probably won't generate a lot of leads. On the other hand, a lead list that's based on a newsletter subscription list from another company may generate a lot of leads, but they won't be nearly as interested or qualified.
"The number of Cyberchondriacs has jumped to 175 million from 154 million last year, possibly as a result of the health care reform debate. Furthermore, frequency of usage has also increased. Fully 32% of all adults who are online say they look for health information "often," compared to 22% last year." said Harris Interactive in a study completed and reported in August 2010 with demographics based in the United States of America.
With the vast majority of leads failing to convert to sales, companies can’t afford to abandon prospects when they fail to become buyers. By nurturing these leads—providing them with the right information based on who and where they are in the buying process—Modern Marketers can directly improve sales success. By implementing a formal strategy for lead nurturing, instituting nurturing programs, and following the best practices outlined here, you can begin reaping the benefits of lead nurturing today. Based on the Grande Guide to Lead Nurturing.
First I want to say how impressed I have been with your company. I have dealt with a great deal of leads companies over the last 6 years and have never dealt with a more responsive company than yours. Actually they don't come close to being this quick to respond- let alone it being the owner of the company to reach out. So thank you for that! Also, thank you for the information! I'm happy with that response - I was just curious about the process. This is only my second time ordering leads at or over 10,000 in quantity.
An extremely flexible medium that gives you access to any number of otherwise inaccessible prospects for many different purposes; to sell your products; generate sales leads; follow up enquiries; get more business from current customers; keep in touch with former customers; close the sale in advance … and so much more. It allows you to present every benefit of your product or service over those of your competition in a manner that’s 100% consistent. This is not just in their offices and during the business day, but in their homes, in the evenings and at weekends. Reaching the right audience with the right offer and the right message is the key to success, because the only thing that counts is how many sales or inquiries your mailing generates.
Cost per click advertising (e.g. AdWords, Yahoo! Search Marketing) overcomes this problem by charging advertisers only when the consumer clicks on the advertisement. However, due to increased competition, search keywords have become very expensive. A 2007 Doubleclick Performics Search trends report shows that there were nearly six times as many keywords with a cost per click (CPC) of more than $1 in January 2007 than the prior year. The cost per keyword increased by 33% and the cost per click rose by as much as 55%.