Create a website. Be sure to check the policies of the company you're working with to see what they allow regarding websites. Many MLM companies offer you your own website or a page on their website, and others allow you to make your own. If you can, you should create your own website, because you should try to differentiate yourself from your competitors. If you're not allowed to make a website directly about your business, then make one covering a topic related to your business. For example, if you sell health and wellness products, then start a health and wellness website or blog. You can hire someone to design and build a site for you, or you can use a platform like Squarespace, Wix, Wordpress, or HubSpot to build your own.
The Internet is now an essential element in business communication. When people want information, they surf the web to find what they need. You need a good website that maximizes your exposure … or you’ll look old-fashioned and behind-the-times. Your website needs to be attractive, informative, and easy to navigate so that you obtain a constant stream of new prospects. You also need to establish a system that deftly converts them into customers.
Whether through video on Facebook Live or Instagram, or even a live-tweeting session on Twitter, show off your authority in your space. Choose an expert to represent your company, whether it’s you as the owner, one of your employees, or a guest. Then, host a live session to teach a certain tip or skill, or answer a question that you know there’s a need for.
Marketing works with Sales to establish key criteria for lead segmentation and scoring. Hopefully, you have already created a comprehensive list of buyer personas and a detailed buyer journey for each persona. If not, check out these resources. Now plan how you will capture this information through landing pages and forms, using a progressive profiling approach so that conversion rates are kept high. Identify relevant pages and events that, if visited or triggered, also allow you to update lead profiles during the buyer journey. Access LinkedIn, Data.com, Hoovers and other business data sites you can use to cross-reference leads and further develop their profiles. Some of these sources can be directly integrated through HubSpot and Salesforce apps and APIs.
The content marketing technique, though well known, is not used by many companies because it is not as easy as it seems. Creating content that solves the problems of potential customers, is targeted for a specific audience and is interesting and visually appealing is difficult and outsourcing the content or creating an automated system doesn’t seem to do the job. This can also be very time-consuming. There is no quick guide to achieve success in this but a series of trials and errors can help you do the required analysis and do the task of content marketing adequately.
You already know that MLM has the potential to be one of the most valuable business opportunities that you can possibly get involved with. However, if you are getting started with a new MLM venture, you are engaged in an uphill battle. There are plenty of other MLM pros and entrepreneurs out there who would like to use your prospects to build their list!
For example, let’s say your company sells curtains and curtain rods. You know a blog all about curtains is probably not going to interest anyone – but a "big picture" blog about room decorating and how your curtains improve interior spaces is likely to be a hit. Out of ideas? Create an infographic on the history of curtains, or write an entertaining article on notable curtains from historic paintings or events.
With the vast majority of leads failing to convert to sales, companies can’t afford to abandon prospects when they fail to become buyers. By nurturing these leads—providing them with the right information based on who and where they are in the buying process—Modern Marketers can directly improve sales success. By implementing a formal strategy for lead nurturing, instituting nurturing programs, and following the best practices outlined here, you can begin reaping the benefits of lead nurturing today. Based on the Grande Guide to Lead Nurturing.
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"The number of Cyberchondriacs has jumped to 175 million from 154 million last year, possibly as a result of the health care reform debate. Furthermore, frequency of usage has also increased. Fully 32% of all adults who are online say they look for health information "often," compared to 22% last year." said Harris Interactive in a study completed and reported in August 2010 with demographics based in the United States of America.