I just got back from one of my Recruiting Retreats, where I literally lock people in a house for three days and build their businesses with them. One of the things we talked about was working leads...and in fact, we spent a fair bit of time actually having the people in the house dial leads. Most of them had never called leads before...so it was a test for them, a stretch outside of their comfort zone, and a great way to learn.
Before you start trying to generate more leads, make sure you know who you're trying to reach and where you might be able to find them—physically or virtually. First, identify the need or want that your product or service can address. For instance, joining your direct sales business can help a person fulfill a need for more income. Perhaps the wellness products you sell can help people meet their desire to stay healthy.
It was an absolute pleasure doing business with you. I was very pleased with the speed that you delivered your product. We ordered a specific quantity of addresses but Listguy was very generous in supplying 5,000 more addresses that we had requested at no further cost. We were able to acquire the addresses we needed in the time frame we required. I would definitely recommend Listguy!
Use social media. Posts asking people to join your team won't likely produce results, but if you're clever, you can use social media to generate interest in your business and possible leads. For example, if you sell weight-loss products, you can promote before and after pictures on Pinterest or Instagram. If you sell makeup, you can post tutorials on YouTube that you share across social sites.
The self-directed buyer’s shields are up, and they are ignoring your messages. Developing a relationship to cut through the noise is critical. Not all leads that go to sales are ready to buy, so you have to make sure that you have in place a solid lead nurturing strategy to continue to build awareness and affinity for your brand while your prospect is self-educating. Through paying attention to your MOFU efforts through tactics such as lead nurturing, you can continue to have a relevant conversation with prospects long after your lead generation efforts.
Cost per thousand (e.g. CPM Group, Advertising.com), also known as cost per mille (CPM), uses pricing models that charge advertisers for impressions — i.e. the number of times people view an advertisement. Display advertising is commonly sold on a CPM pricing model. The problem with CPM advertising is that advertisers are charged even if the target audience does not click on (or even view) the advertisement.