Once you have a good mix of high-value content, including visual content, start promoting it on social channels. The more engagement you get, the more Google considers your content to be of high value, which in turn boosts your SEO rankings. Search engines look for natural links, so the more informative your content is, the more likely people will link to it naturally.
Other online advertising options include purchasing ad space on popular websites, blogs, or online magazines, but these are more difficult to track, and you may not receive a report on the number of clicks or conversions unless you set up a custom URL in your analytics program. Nonetheless, advertising is still a great way to increase exposure and get the word out about your brand.
Your content is the foundation of your inbound marketing efforts. According to Content Marketing Institute, content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action”. Think of content as the fuel to all of your marketing campaigns from email to social. Create content that is impactful to your audience and drives sharing. Through creating high quality content, you can begin to gain your buyer’s trust and start breaking through the noise.
I just got back from one of my Recruiting Retreats, where I literally lock people in a house for three days and build their businesses with them. One of the things we talked about was working leads...and in fact, we spent a fair bit of time actually having the people in the house dial leads. Most of them had never called leads before...so it was a test for them, a stretch outside of their comfort zone, and a great way to learn.
An investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources.