Search Engine Optimization (SEO) is incorporated in the SEM. It is a process that adjusts and changes the content of the website and its architecture such that it is ranked higher in the result pages of the search engines. There are tools available online to make your website or specific web pages search engine optimized. The generation of leads depends a lot on how many people your website can reach and Search Engine Marketing is the best way to achieve that.
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Cost per thousand (e.g. CPM Group, Advertising.com), also known as cost per mille (CPM), uses pricing models that charge advertisers for impressions — i.e. the number of times people view an advertisement. Display advertising is commonly sold on a CPM pricing model. The problem with CPM advertising is that advertisers are charged even if the target audience does not click on (or even view) the advertisement.