Before you start trying to generate more leads, make sure you know who you're trying to reach and where you might be able to find them—physically or virtually. First, identify the need or want that your product or service can address. For instance, joining your direct sales business can help a person fulfill a need for more income. Perhaps the wellness products you sell can help people meet their desire to stay healthy.
The truth is that successful lead generation strategies really differ for each business—and to figure out what works, you’ll have to know both your own business inside and out, plus what you’re really hoping to accomplish. Some industries are just better suited for social media lead generation tactics, while others still rely on word of mouth to generate new business.
To increase your website customers, you should be prepared to evaluate your pages frequently. Identify pages with poor conversion rates, and set up A/B or multivariate tests to compare and contrast elements that you think may be affecting your conversions. Through continued CRO tests, you’ll be able to identify weak points and get more qualified leads quickly.
If you want to convert the visitors that come to your landing pages and take your lead gen to the next level, you’ve got to continually test out your landing page elements, including the headline, subtitles, bullet points, call-to-actions and more. Consider this a prime piece of real estate in your marketing strategy. In other words, take advantage of what is to offer and experiment with what drives the best results.
No matter what your business, your brochures should help bring in profitable business … yet most brochures fail miserably. You therefore need to know how to create professional brochures and fliers that sell for you by educating your prospects and customers about the benefits you offer and also addresses their questions and their needs for your product or service.